TodayTix unveiled as founding partner of new Arts at Marble Arch venue
Published by The Stage
TodayTix has been announced as a founding partner of The Arts at Marble Arch, a new temporary theatre venue to open beside Marble Arch this summer.
TodayTix will power the venue’s ticketing and customer platform, alongside its involvement across marketing, media and investment.
Created by HH Productions, The Arts at Marble Arch powered by TodayTix is a fully accessible, 594-seat venue featuring a 17-metre-wide stage. The modular structure can be dismantled and relocated within six weeks.
The venue is scheduled to remain on the Marble Arch site until 2028 and was previously announced as a replacement for the Arts Theatre, which is undergoing a redevelopment.
Producer Louis Hartshorn described the partnership with TodayTix as “multifaceted” through “media, marketing, ticketing, investment and as a founding partner of the project”.
“We’re absolutely thrilled to be partnering with TodayTix,” he said. “They’ve been a major player in shaping the industry and we’ve had a long working relationship since they first founded the company.”
Hartshorn added that the venue was intended to become “a major part of London’s theatre ecology”.
As previously announced, the venue’s programme will begin this summer with Be Like Blippi! from 5th to 23rd August, before welcoming the West End premiere of Burlesque the Musical from 12th September until 31st January 2027.
Hartshorn described Burlesque the Musical as “one of the hottest tickets of the year,” adding: “It’s always a joy to present something that audiences adore.”
Hartshorn and Brian Hook of HH Productions said the project represented “an exciting new chapter both for the Arts Theatre and for commercial entertainment in London”.
“We wanted to create a future-facing venue in one of the capital’s most iconic locations – accessible, adaptable, sustainable and capable of hosting world-class entertainment at scale,” they said.
Further announcements, including the first production to open the venue officially in July, are expected shortly.